Judith Joseph
Orange County, CA My time --:--A senior product-focused UX/UI designer who leads strategy, execution and outcomes.
I design, build and scale products that people actually use, and that businesses can grow from.
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Product strategy
Research, roadmapping and prioritization tied to business goals.
UX/UI design
Web and iOS, from wireframes to shipped UI, built on design systems.
Growth & optimization
Iterating on flows after launch to lift conversion.
AI-native design
Designing with AI tools and prompts to explore, prototype and iterate faster.
Engineering partnership
Fluent in the development process, with specs and handoffs engineers can build from.
Launch & go-to-market
Marketing sites, launch videos and pitch decks that tell the product story.
Selected work
Frequently asked questions
What kind of role are you looking for?
A product-focused design role where I own the strategy as well as the screens: understanding the problem, deciding what to build, and designing it through to handoff.
What does your process look like?
I start by talking to the people who live the problem, shape the strategy with stakeholders, design for every user involved, and hand off to engineering with everything they need to build.
How do you work with PMs and engineers?
As Head of Product at Sibs, I led our engineers, a PM, customer service and our social media lead, so design decisions tied directly to what we shipped and how the business grew. On agency projects like Traacker and Band Buddy, I partnered with a PM and an engineer: I led research and strategy with the client, got the designs approved, then handed them off for build.
Where are you based?
Orange County, California.